While the new Balenciaga x Lay’s bag, or purse if you would, has drawn attention, it appears that Balenciaga creative director Demna had dropped a hint a few months back.Īccording to a Dazed report from June 2022, Demna was seen with a packet of Lay’s at a graduate fashion show in Antwerp holding on to it “as if it were a gorgeous pochette.” Not a surprise for those who know Demna’s style
The purse has a zip at the top and a tag reading ‘Balenciaga Paris’ in the middle.Ī post shared by Balenciaga by Demna is no information on the exact price of the purse, but reports suggest that each will cost USD 1,800. The product is more like a hand-clutched purse, which was showcased during Balenciaga’s show at PFW SS23 in colours of red, green, blue and yellow - the actual colours of Lay’s potato chips packets for different flavours. Here are all the details about the Balenciaga x Lay’s bag The product comes in multiple colours Image credit: reportedly collaborated with the American chips producer for the bag. The bag, on the other hand, quietly created another. Remember Bella Hadid’s spray-on Coperni dress? That was perhaps one of the most viral-worthy moments in fashion in recent years. It was one of the unique items spotted at the mega fashion event, showcasing trend-setting styles and redefining the future of fashion. And, of course, it has led users on social media to take note.Īccording to reports, the Balenciaga x Lay’s bag was first seen during the Paris Fashion Week Spring/Summer 2023, which concluded on 4 October 2022. That’s right! The bag is what appears like a Lay’s chips packet, with its instantly identifiable colours and graphics.
Balenciaga’s latest muse just so happens to be a bag of Lay’s potato chips.
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